Decision calculator
Customer LTV Calculator
Estimate gross-margin-adjusted customer lifetime value using monthly churn.
Modeled result
$0.00 monthly
$0.00 annually
Methodology and assumptions
LTV = monthly revenue per customer × gross-margin percentage ÷ monthly churn percentage. This steady-state model is not a cohort forecast and returns zero when churn is zero.
Currency outputs are rounded to the nearest minor currency unit.
Pricing last verified:
Frequently Asked Questions
What does the Customer LTV Calculator calculate?
Estimate gross-margin-adjusted customer lifetime value using monthly churn.
How accurate is the Customer LTV Calculator?
It is a planning estimate based on the inputs, formula, assumptions, and sources shown on this page. Actual prices, invoices, taxes, discounts, and outcomes can differ.
Are calculator inputs saved or sent to analytics?
Inputs are processed in your browser. Calculator values are not included in analytics events.