Decision calculator
LTV:CAC Ratio Calculator
Compare modeled customer lifetime value with acquisition cost.
Modeled result
$0.00 monthly
$0.00 annually
Methodology and assumptions
LTV:CAC ratio = customer lifetime value ÷ customer acquisition cost. It is only as reliable as the two underlying estimates and returns zero when CAC is zero.
Currency outputs are rounded to the nearest minor currency unit.
Pricing last verified:
Frequently Asked Questions
What does the LTV:CAC Ratio Calculator calculate?
Compare modeled customer lifetime value with acquisition cost.
How accurate is the LTV:CAC Ratio Calculator?
It is a planning estimate based on the inputs, formula, assumptions, and sources shown on this page. Actual prices, invoices, taxes, discounts, and outcomes can differ.
Are calculator inputs saved or sent to analytics?
Inputs are processed in your browser. Calculator values are not included in analytics events.